Evolving Chaos Cards' PPC ecommerce strategy

  • Paid Search Paid Search
  • Technical Consultancy Technical Consultancy
  • Ecommerce Ecommerce
  • Campaign Management Campaign Management

Chaos Cards has been working with Evo’s paid search team for over two years. As the number one store in the UK for selling trading cards and board games, we’ve helped them become more established online, increasing their market share.

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Adapting in a challenging market to drive 34% more conversions

We focused on the search text ads, display and the introduction of Performance Max activities.

There have been setbacks in the market following the pandemic; however, through remaining brave and dedicated to growth targets, Chaos Cards has reaped the rewards, growing through uncertain times.

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Evo has enabled Chaos Cards to grow as a business. The paid search team has helped us shape and develop our digital strategies to adapt to an ever-changing market. They are innovative in their approach which has kept us ahead of our competitors

Amy France, Digital Marketing Manager, Chaos Cards

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Shifting focus to increase revenue by 41%

Through detailed data analysis and focusing on key areas of the business for profitability, Evo has enabled Chaos Cards to shift its budget away from specific search terms and into more creative and brand awareness-focused areas including Display and Performance Max campaigns, without compromising on the ROAS.

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The result of this focus has meant that with an increase in spending of 33%, we’ve achieved a 4% increase in traffic, 34% more conversions and 40% more revenue.

  • Chaos Mobile Street In Hand
  • 34% More conversions Year on year
  • 40% More revenue Year on year
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Let’s talk about how we can solve your business issues

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