Ramping up conversions for Boston Garage Equipment by over 100%
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Paid search
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Web design
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Web development
Meet our partner
Boston Garage Equipment is a leading manufacturer and supplier of high-quality vehicle workshop equipment. Their products and software are designed and manufactured in the UK wherever possible.
Boston's challenge
Garage and MOT equipment is a very niche market. With their limited resources, they struggled with how to best spend their budgets in an efficient manner whilst trying to keep their cost per conversion down and drive a higher number of sales through their website. We’ve been partners since 2015, supporting them across their digital channels.
Bringing cost per clicks down
We created both Google Ads & Microsoft Ads campaigns directing traffic to the most profitable products and services on the website. With finite budgets, we've allocated the highest percentage of this to the best-performing campaigns enabling more leads and in return bringing the costs down.
Reaching a wider audience
Amongst our Search campaigns, we’ve used Performance Max, allowing us to target the whole of the website and incorporate visual aspects too. This ensured the best headlines and visuals would be shown across Google’s channels and reach a wider audience.
5% increase in traffic, yet costs are down by 23%
Although traffic has only increased slightly, the overall quality of these leads has been far stronger, meaning conversions have more than doubled year-on-year.
View more of our partner projects
Explore a few more of the many partnerships we have with ambitious brands.
