Over 200% increase in conversions for Goff Petroleum

  • Web development Web development
  • CODAS integration CODAS integration
  • UX & UI UX & UI
  • Bespoke development Bespoke development

Ben Handford Goff Petroleum

Meet our partner

Goff Petroleum is a family-owned and managed heating oil distributor. They serve homes and businesses across East Anglia and the South East.

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Goff Petroleum's challenge

Goff Petroleum struggled to track customer interactions via their website. Customers would get a quote online in the evening but call up the following day and speak to a member of the Goff team and be given a completely different price.

Goff Petroleum delivery driver
Delivering a unified customer experience

To solve the issue of differing quote prices and time delays, we directly integrated their new website with CODAS. This ensures accurate pricing to the minute as well as quicker order processing, leading to substantial improvements in customer experience as well as in their own contact centre.

Goff Petroleum tanker driving along a motorway at sunset
Goff Petroleum line of parked tankers

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I've worked with Evo for many years and have always found them to be extremely helpful. They provide me with confidence and have delivered amazing results!

Ben Handford, Goff Petroleum

Goff Petroleum tanker parked delivering fuel to a house
Settling invoices online

In addition to this, existing customers are now able to settle their outstanding invoices online. The website is now directly linked to their back-office system, so as soon as a payment has been made, the customers’ account is updated.

Goff Petroleum in a driveway with driver
Goff Petroleum tanker driving down a small lane
Year-on-year the conversions for Goff have increased by a fantastic 209%

Goff’s visibility has improved greatly, by 508% and both the average cost per conversion and cost per acquisition are lower.

  • Goff Petroleum delivery driver
  • Goff Petroleum site
  • Goff Petroleum tankers parked
  • Goff Petroleum site tanker driving on road

It starts with discovery

Speak to us today and let's start growing your business.

Get in touch Get in touch

It starts with discovery

Speak to us today and let’s start growing your business.