Crafting an online showroom for Dick Lovett

Technical consultancy
UI & UX
Web development
Paid search

Established in 1959, over the past 60 years Dick Lovett have grown to be the go-to name for luxury car dealerships across the South West.

Meet our partner

Dick Lovett wanted to move their website from an automotive specialist to a bespoke development partner.

Without being confined by template designs, the goal was to recreate the luxury experience you receive in their real-life dealerships, online.

Every journey starts with discovery

We visited a number of automotive brands in-person. We wanted to see how the experience you receive at a Ferrari dealership is totally different to that of a MINI dealership.

We also went around Dick Lovett's various dealerships, speaking to greeters, sales, parts and servicing to get a feel for the core values of Dick Lovett.

The team are efficient, professional, and knowledgeable. They're an extension of our internal marketing team.

Leah Dickson, Digital Marketing Executive

Test it, review it, solve it

We commissioned a series of usability tests on the existing website. We found many customers were being scared off by hyper-luxury cars on the homepage. We needed to find a middle ground – represent the brands equally.

But with each brand wanting to manage their inventory in their own way, getting the stock into the website in a uniform manner was the big technical hurdle. The solution: integrating the system of another partner – Auto Trader.

We created a painstakingly detailed specification for the new site – everyone knew what needed to be done, how it would be achieved and their role.

With this shared vision, the project went beautifully. Our teams shared expertise and worked closely with everyone at Dick Lovett to deliver the experience you see today at dicklovett.co.uk.

Check out Dick Lovett