Crafting an online showroom for Dick Lovett

  • Technical consultancy Technical consultancy
  • UI & UX UI & UX
  • Web development Web development
  • Paid search Paid search
Sunset Jaguar

Meet our partner

Established in 1959, over the past 60 years Dick Lovett have grown to be the go-to name for luxury car dealerships across the South West.

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Dick Lovett's challenge

Dick Lovett wanted to move their website from an automotive specialist to a bespoke development partner.

Without being confined by template designs, the goal was to recreate the luxury experience you receive in their real-life dealerships, online.

  • BMW
  • Mini
  • porsche
  • Aston Martin
  • Land Rover
  • Jaguar
  • BMW Motorrad
  • Ferrari
Sunset Jaguar

Every journey starts with discovery

We visited a number of automotive brands in-person. We wanted to see how the experience you receive at a Ferrari dealership is totally different to that of a MINI dealership.

We also went around Dick Lovett's various dealerships, speaking to greeters, sales, parts and servicing to get a feel for the core values of Dick Lovett.


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The team are efficient, professional, and knowledgeable. They're an extension of our internal marketing team.

Leah Dickson, Dick Lovett

Devices Dick Lovett

Test it, review it, solve it

We commissioned a series of usability tests on the existing website. We found many customers were being scared off by hyper-luxury cars on the homepage. We needed to find a middle ground – represent the brands equally.

But with each brand wanting to manage their inventory in their own way, getting the stock into the website in a uniform manner was the big technical hurdle. The solution: integrating the system of another partner – Auto Trader.

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Happy Customer

We created a painstakingly detailed specification for the new site – everyone knew what needed to be done, how it would be achieved and their role.

With this shared vision, the project went beautifully. Our teams shared expertise and worked closely with everyone at Dick Lovett to deliver the experience you see today at

Check out Dick Lovett Get in touch
  • Dick Lovett Macbook Air
  • Mountains BMW
  • Lake Landrover
  • Dick Lovett Tablet

It starts with discovery

Speak to us today and let’s start growing your business.

Get in touch Get in touch

It starts with discovery

Speak to us today and let’s start growing your business.