Driving ad spend efficiency for Intec Brackets

  • Paid search Paid search
  • UI & UX UI & UX
  • Web development Web development
  • Ecommerce Ecommerce
Mother and Son

Meet our partner

Intec Brackets is a leading provider of TV wall brackets and mounts, renowned for their reliable products and first-class customer service. With a strong commitment to delivering secure and easy-to-install TV mounting solutions, they have built a solid reputation for excellence in the industry.

Evo Video

Intec Brackets' challenge

While their existing ads successfully drove traffic, the increased ad spend didn't translate into higher conversions. A significant portion of this traffic was of low quality, with many visitors leaving the site without completing a purchase, resulting in a high bounce rate.

Lady watching TV with dog

 

Google Ads account overhaul

After a thorough assessment of their Google Ads account, we carried out a complete overhaul to improve efficiency. This included refining the keyword selection to focus on the most relevant areas, enhancing conversion tracking to ensure no valuable leads were missed, and creating targeted campaigns designed to boost conversions

Boy Watching TV
Spend reduced by -6%, While ROAS improved by 102% YoY

The results speak for themselves: despite relatively stable year-on-year spending, we have successfully driven higher-quality leads at a lower cost per conversion, with CPA decreasing by 45%. This strategy has led to an impressive 89% increase in annual revenue.

  • Intec man putting up TV mount
  • Intec TV on wall
  • Intec people carrying TV
  • Intec couple sat on sofa watching TV

It starts with discovery

Speak to us today and let's start growing your business.

Get in touch Get in touch

It starts with discovery

Speak to us today and let’s start growing your business.