Driving ad spend efficiency for Intec Brackets
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Paid search
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UI & UX
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Web development
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Ecommerce
Meet our partner
Intec Brackets is a leading provider of TV wall brackets and mounts, renowned for their reliable products and first-class customer service. With a strong commitment to delivering secure and easy-to-install TV mounting solutions, they have built a solid reputation for excellence in the industry.
Intec Brackets' challenge
While their existing ads successfully drove traffic, the increased ad spend didn't translate into higher conversions. A significant portion of this traffic was of low quality, with many visitors leaving the site without completing a purchase, resulting in a high bounce rate.
Google Ads account overhaul
After a thorough assessment of their Google Ads account, we carried out a complete overhaul to improve efficiency. This included refining the keyword selection to focus on the most relevant areas, enhancing conversion tracking to ensure no valuable leads were missed, and creating targeted campaigns designed to boost conversions
Spend reduced by -6%, While ROAS improved by 102% YoY
The results speak for themselves: despite relatively stable year-on-year spending, we have successfully driven higher-quality leads at a lower cost per conversion, with CPA decreasing by 45%. This strategy has led to an impressive 89% increase in annual revenue.
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